Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand. Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:
Personalization, while not a new trend, is definitely a good habit that will help nurture a relationship with your customers. Being personal shows that you care about your customer’s preferences. For example, if you’re a local store and you send an email blast with a subject line regarding a dog toy discount you’re offering, it’s likely that recipients who don’t own a dog won’t even open the email, and just send it to the trash or even mark it as spam! However, if you segment your email lists based on information you’ve gathered about your customers, and send emails tailored to their preferences, they’ll be more likely to value the content you send them and look forward to messages in the future. This way, you’ll be able to give your customers information that’s more relevant to them and they’ll feel more valued as well.