Google: Site Speed Became A Ranking Factor In Mobile

Google: Site Speed Became A Ranking Factor In Mobile

Google announced that page loading speed of the website will become a ranking factor in mobile search since July of 2018. Innovation called Speed Update, and it will affect “a small percentage of queries,” said Google. Sanctions threaten only to the pages that are loading slowly and providing a negative user experience.

The update will take effect in July 2018, so webmasters have time to prepare. Google advises to use the PageSpeed Insights, and also Lighthouse.

In addition, Google has provided answers to most commonly asked questions concerning Speed Update:

Google will continue to use the desktop rate of speed for desktop index?

Yes, here all remains without changes.

Considering the launch of a mobile-first index, whether the ranking on desktops only consider the speed of mobile website?

No, the change applies only to mobile search.

What about sites whose results have been “Unavailable” in Page Speed Insights? How to prepare for innovation?

Site owners need to think about the productivity of their resources. To improve the performance of sites they can use all the usual tools.

PageSpeed Insights uses data from the report on user experience users Chrome. For sites that are not included in the sample report, it is recommended to use a Lighthouse.

Can you name the percentage of requests that will be affected by innovation?

It will affect a very small number of queries.

How much a website will lose their positions in case of sanctions?

Speed is one of the many ranking factors. Do not forget that the sense is “strong” factor, and a slow page with relevant content can still rank pretty high.

Will there be any notification in webmaster tools or innovation is completely algorithmic?

It’s algorithmic. There is no such tool that would be able to show that the page has imposed sanctions due to low speed.

Speed Update uses the same data as in PageSpeed Insights – user experience of Google Chrome?

Google can’t disclose this information.

What if the site has AMP-addresses, but the canonical URL is very slow? How innovation will affect the site AMP?

All pages of the website, regardless of the technology of their creation, it applies the same standard. Specifically, in this case the user will be shown the AMP will be its speed. But if the speed that page will be low, it will be sanctioned like any other.

Recall, Google announced that speed will become a ranking factor in mobile search in June 2016. While a little later, John Mueller reported that increasing site speed does not affect its ranking in searches.

Source: Search Engine Land