How to optimize your website on Google
Optimization is performed in several ways, which includes working with reference, behavioral, textual and technical factors. The more improvements you implement, the higher the chances of getting into the TOP Google.
1. DOMAIN NAME
Website optimization on Google begins with domain selection. Google favors domain names with key phrases.
Other things being equal the website with the domain “optimizator.su” on request “optimizer” will be higher than other projects no of keywords in domains. But the domain (RU, COM, SU, TV) in Google almost never taken into account.
According to the latest information age of the domain does not affect ranking, but the age of the pages is still relevant. The older the page, the higher its Page Rank and trust (index trust), the better the ranking. The “old” page are considered to be older than 2 years.
The launch of the new site to the Google filter is complicated by the “Sandbox” only if the page is optimized for radio frequency (RF) or medium frequency (MF) phrase. Website optimization on Google on low-frequency (LF) queries allows you to bypass the “Sandbox”.
3. DESIGN AND ENGINE (CMS)
Google search engine is being developed in the West, where sensitive to intellectual property and copyright. Therefore, the original design will only improve positions in Google.
When working with a CMS and templates should, as a minimum, to conduct a technical optimization of website for Google and unikalizirovat design at the level of program code. Refusal to open a public “box” engines and the transition to samopisny projects, unpopular and licensed CMS or website builders will give a positive progress.
4. THE SPECIFICS AND FOCUS
Google gives preference to highly specialized and narrow-profile sites dedicated to a certain subject. It concerns the issue for all request types (HF, MF, LF).
For example, the query “Bicycle” in the TOP will get the project only focused on bicycles, and below will be thematic sections internal diverse online stores.
5. UPDATES AND THE NUMBER OF PAGES
Website optimization for Google is impossible without frequent content updates, and web pages. The minimum recommended frequency of updates – 1 new page in 1-2 days.
Google has a negative attitude towards sites, which immediately publish a lot of pages, and then stop updating. Explosive and non-systemic growth in the volume of content affects site optimization in Google.
There are preferences on the number of pages. Google “like” the web resources of more than 10 000 pages. Large sites are permanently retained in TOPS.
6. THE UNIQUENESS AND LYRICS
Google punishes for copy-paste, duplicates and repeats. Website optimization in Google means the content is 100% unique, informative and useful texts aimed at people, not robots.
It is noticed that in the TOP often get longreads and long texts, the size of 5000-10000 signs and more.
This is logical, because in 500 characters does not fit a full and comprehensive information. So your articles for website optimization on Google have to be big, and most importantly – quality and useful.
With the same dislike Google refers to duplicate pages, same SEO tags, “through” text in footer and other non-unique (duplicate) inserts. Upon detection of 2 similar pages, search leaves one pessimizirovat take or copy-paste.
The text is written and is made for people, divided into logical paragraphs, is framed with the same style, is structured and is left-aligned. Registration of the text in optimising a website for Google plays a special role.
7. “NAUSEA” TEXT
The wrong website optimization on Google leads to perespa for keywords (especially in the exact occurrence), poor ranking, and penalties.
Smart Google algorithm RankBrain instantly calculates an unnatural overabundance of keys, called “nausea”.
Google admits “nausea” in 13-17%. In optimizing a website for Google use a higher density of keys, than in Yandex. The main factor is the naturalness of the text and presentation.
8. THE USE OF KEYWORDS
Studies have shown that the above Google evaluates the sites without any SEO optimization at all. We attribute this to the incompetence of the SEOs-dropouts and the lack of a clear strategy.
If you are not confident in their own abilities, knowledge and capabilities, act on someone’s instructions “for dummies” of the Internet, better give up optimising a website for Google. At least you will not hinder natural development and not cause harm.
To correct the mistakes of others harder and longer than to do the work from scratch and without errors.
The price of search engine optimization in Google – from 20 000 RUB. per month. Price is based on the real amount of work, time and resource costs of experts, taking into account features of your website.
9. “PUZOMERKI” AND RATINGS OF WEBSITE
Website optimization in Google takes into account the influence of the “puzomerok” and ratings. It is advisable to your web project had a positive Alexa Rank and consisted in DMOZ directory major regional ratings and collections.
10. EXTERNAL INBOUND LINKS
Links from thematic donors and reputable sites will positively affect the growth of PR and promotion. Google considers links from social networks even, and zero PR pages.
The search engine is struggling with the buying and selling of links, but specific. The robots look at the variety and context of the anchor (especially commercial), subject satisfaction and trust of donors. Competent and systematic improvement of the reference profile to protect the site from filters, and will have a positive effect.
To Google work well cross-reference (“drafts”), passing through all the pages of donor projects.
11. OUTBOUND LINKS
The recommended limit outbound links – 100 units on the site (regardless of the number of pages).
Competent optimization of a website in Google takes into account this limit and reduces the number of outbound links to a minimum. Special attention is paid to cross-cutting links, and links from the main page – they are all removed or closed from indexing by using tag rel=”nofollow”.
12. INTERNAL LINKS, LINKING
Quality of internal links to increase Page Rank of pages to 3-4 points. Proper internal linking will improve behavioral performance, reduce failure rate, improve the usability of the site.
Linking and page linking is also promoted through menus, breadcrumbs, navigational links in the sidebar, header, footer and main content.
13. ROBOTS.TXT AND SITEMAP.XML
Configure system files Robots.txt and Sitemap.xml included in the basic steps to optimize site for Google. Using technical Site Map Sitemap.xml you can add Google search 77-90% of the web pages. Through Robots.txt tweaked indexing, eliminates duplicates in the search.
14. ATTENDANCE AND ACTIVITY
Search engine trust popular, popular and frequently visited resources. Hardly TOP-3 will be available for desolate sites with no user activity.
Among behavioral factors Google considers the bounce rate (75%), the number of internal transitions, time on site, returns. Improvement in behavioural indicators – a topic that ranks in search engine optimization of your site for Google is of paramount importance.
15. TECHNICAL FACTORS
Talking about the transition of the website to HTTPS (secured) Protocol, creating an adaptive version for mobile devices, the settings of the server (hosting), clean HTML code, the page load speed.
At least use a tool like PageSpeed Insights (find search) and follow the recommendations of Google website acceleration. Pay attention to desktop and mobile optimized (Mobile Friendly).
Also open the website in different browsers. Cross-browser compatibility and multi-platform web project will provide you with traffic from all devices and browsers.
16. SEO SETTINGS
Website optimization on Google is impossible without the filling of SEO-tags: Title, Description, H1-H6, structuring and design of texts.
Title – the page title has 70 characters, contain keywords placed closer to the beginning. The title short, descriptive and relevant to page content, unique for the whole site. One page – 1 title.
Description – the description often taken in Google as content snippet in the search results. This is a unique preview of the article and motivating appeals, key words and phrases, contacts, and additional information about the page. The optimal amount of 160 characters.
H1-H6 – tags header that defines the theme and the relevance of a page, improving readability. The H1 tag is used on a page only 1 time. Tags for sub-headings H2-h6 are applied in a hierarchical sequence to highlight the semantic blocks.
Any SEO settings are implemented only on the basis of the semantic core of keywords collected in a special statistical services. For Example, Yandex.Wordstat, Keywordtool.io or other SEO Tools.
17. IMAGES AND VIDEOS
Website optimization Google provides a variety of types of content: text, audio, video, images, tables, forms, infographics, etc.
Pictures are provided with unique names, captions and ALT-descriptions. The ALT tag contributes to the proper indexing of images and creates traffic from Google.Images. Pictures must be unique.
To properly optimizing your website for Google, be sure to:
- Sign up to Google.Webmaster
- Add page of Analytics Google
- Speed up indexing Search Console using Scan URL
- Read the rules and guidelines for webmasters
- Master Google.Analytics and monitor the result of changes in the dynamics.
- Analyze sites of TOP 10 Google on your requests.
- Use the online tools for monitoring positions in Google SERP.
- Monitor trends of SEO and the updates of search engines.
Features of website optimization for Google
On ranking in Google is affected more than 200 parameters. Because the formula is not known to anyone, the specialist tries to the maximum to implement the recommendations of the search in the hope that the total effect will be higher than the competition.
Even small works and minor alterations can play a crucial role in search ranking. Optimization you can spend it yourself or have our specialists.