We’ve all likely experienced some sort of personalized online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed for a product you recently viewed online, or even a direct mailer with a coupon for a follow-up service. No matter which tactic was employed, this kind of personalization is now becoming the norm for big and small brands alike. One very effective way to achieve this is through inbound, which allows brands to hyper-personalize their messaging to a degree that has never been possible before.
Inbound works by attracting new leads, cultivating relationships, and turning those leads into customers through content , social media, and other channels. This pull technique aims to draw consumers to you organically through brand content, such as blog or resource, and nurturing leads with targeted email campaigns to turn them into customers. Inbound requires investment in order to purchase a software license for a tool (such as SharpSpring or Hubspot) that will work for your organization, as well as staff resources to manage and fulfill your inbound strategy. However, if executed well, an inbound approach can be an effective method of bringing customers to your organization.
Here are some ways to use inbound to provide a more personalized experience to current and potential customers.