Instagram Marketing Tips For 2019 – The Quickly Strategies to Grow Your Instagram
Today we’re talking about Instagram marketing and top tips that I have for you today.
Now that’s been really hard work every day posting – bringing up that level but you can do the same one of the tips I have for you today.
Take a look at my profile you can see that it actually changed my name to entrepreneur marketing tips why this is important is because most people won’t be searching Your Name unless they know who I am.
Most people are going to be searching things like marketing tips if that’s my industry or entrepreneur marketing tips or personal branding tips. If you’re a shoe manufacturer then they’re looking for shoes or shoe products or shoes or high heels or an umbrella for sale if you sell umbrellas, so umbrella’s for sale.
Whatever it is that you sell change your name to that because that’s people are searching for this will help you gain more exposure and get you in front of your customers.
If you go to my profile you’ll also see that I’ve got some lines in there about what I do and an emoji next to it. You can set this up by going to edit your profile in the settings and Instagram and add those lines in.
So for example if you’re a shoe manufacturer or your shoe brand you can add in you know high quality or high luxury shoes running shoe manufacturer running gear. Whatever it is that you do put those lines in it’ll give people context to what you’re doing.
You might want to also spice it up and do something interesting in there to give people a laugh or something that’s sort of special and interesting to your brand.
Tip #2 about using links to grow your Instagram account is to use the link in your bio to direct people to content or to campaigns or to promotions that you’re running outside of the Instagram platform.
I recommend that you do a post about an Instagram post and also an Instagram story about it in the comments section or in your first caption for your Instagram post.
Which is you have to understand the psychology is that maybe people are seeing your stuff in the feed they’re not necessarily seeing it on your profile or they’re seeing it in the explore tab in Instagram so you got to remember that so when you provide them with the @mention they can quickly click on that they can see in the bio ‘hey this is the offer that were talking about click on that link and go outwards now’.
I recommend you use bitly links or you use a link that you can actually track I don’t do that all the time but if I want to track it and I want to see if there’s results coming from this then I would do it in a bitly or another URL shortener where I can actually track what’s going on do the same in Instagram store
Is we now have the ability to add at mentions within our Instagram story so if you’re doing an Instagram story about hey we got this great new thing going on our hand add your @mention so people can click on it and get that link easily because we all know we can’t add links in the comments below which is a little stupid.
Tip #3. Now there’s some Instagram purists out there that say you shouldn’t add text on top of a photo and Instagram and it should only be photos.
If you look at the stats of what works in Instagram while it’s mostly tits and ass that real works on Instagram. But it’s really hard to set up a tits in a store these days so I can understand why you don’t have that. But if you aren’t posting tits and ass and you are posting something about your business. Maybe it’s your shoes maybe it’s your dresses maybe other things that you’re selling things don’t be afraid to put text on top of images.
This works really well because you have very little time to grab people’s attention in Instagram and any social media platform for that matter so hit them over the head.
So if you have a 40% off offer put that in there don’t just say you know don’t just have a picture of the thing and then in the text below in the caption below at you know I’ll get this off for 40% it’s not going to do well. You have to hit people over the head, so use text and use it on top of images .
The second part of that tip is use nice images use good design. You have to visually capture people everywhere. You have to visually capture people’s attention right away so strong colors strong visuals high contrast get their attention that is going to be critical.
Tip #4. Use the video is incredibly powerful and Instagram open this up a little while ago. And they also opened up the ability to have one-minute video the same rules apply with when it comes to video when it comes to images you need to capture people within the first three seconds.
So if you’re doing a video you might want to think about adding text on top of the video or you might want to make sure that your thumbnail for that video is really interesting.
When you record something in video you have the option of going over to cover and actually changing the cover, you can scroll through your entire video and pick something interesting now.
If you have the ability to edit video outside of Instagram and import it in I really recommend that we do that. All the time we do videos like this outside and then we import them in and we try to put something interesting at the start so it visually grabs people.
Remember those rules visually grab people interest people from the get-go this is why freaking boobs and fancy cars works on Instagram because everyone’s like ‘oh I’m scrolling through and I see a Bentley (or tits)’ I’ll click on that and I’ll give that a like.
Tip #5 is #hashtags we all know this – everybody needs to use hashtags on instagrams the only way that people are going to over you.
So do your hashtag research. If you hit the search icon and Instagram you get the Explorer thing and you can actually see what’s trending or what’s doing very well for your interest because they actually tailor it to your life. So you can actually see things that you would probably be interested in and probably your followers would be interested in as well so go to the Explorer tab and see and tap on some of those Instagram photos and go and see what hashtags are they using
Take notes use different hashtags to reach different audiences I found that if I use the same hashtags for a long period of time my engagement goes down and I don’t reach as many people and I don’t grow my followers because I’m hitting the same people over and over and over again. So go and take a look at different hashtags and mix it.
I put my hashtags and my keyboard shortcuts options inside of my phone, so when I type out a certain word or a certain phrase it actually automatically puts in my normally used hashtags. This is a nice way of automating your processes, you don’t always have to sit there with your phone and start hash typing out hashtags.
Tip #6 is add video that you’ve already recorded outside of the Instagram platform inside of Instagram Stories.
If you have an ability to create video outside of the platform this is a super interesting way of grabbing people’s attention because it’s high-quality it’s interesting and you can engineer it so this is an advanced tip.
If you’re into video production or if you’re into really doing great things you know grabbing a nice shot you can also take shots with a camera you know really nice DSLR and take shots of your product and you. Make design stuff and then save in your phone and then upload it to Instagram stories.
This way you just basically swipe down and Instagram stories and then you have your last four saved photos and then you can add that new one and then you can also add an app @mention.
That’s a super powerful cool new tool that we have if you have professionally created materials already use those in Instagram. And that’s the best way to attract attention and separate you from the rest of the pack.
Thank you so much for reading. I hope you enjoyed that and you’ll apply these tips to your Instagram and I hope to see it grow.