Social Media Shift and How your Brand will Survive
Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?
In 2018, a scandal emerged involving Cambridge Analytica, a company that offers tools that can identify the personalities of American voters and influence their behavior. They were hired by a presidential campaign to acquire our personal information through Facebook profiles — the American public was outraged and Facebook’s credibility immediately dropped by 66% (NBC). Scandals such as this — and the regulation that followed — have left social media users concerned about their personal data. Despite this concern, the share of U.S. adults that use online platforms remain statistically unchanged. We’re still using social media, but according to Facebook’s creator, Mark Zuckerberg, we’re using it differently.
Before you panic about losing your social media exposure, Twitter, Facebook, Instagram, and other “public” platforms will continue to play an important role — and will for the distant future as long as they work alongside parallel messaging applications. Striving to stay ahead of the game by keeping up with social media trends is imperative for your business’s ongoing success.